Marketing Services

MMI Interactive™/Web Registration

High-Performance, Availability, and Reliability

MMI Interactive’s operational infrastructure is designed to meet its customers’ demands for high-performance, availability, and reliability. This goal is achieved through a framework centered on four key operating principles: Redundancy, Monitoring, Auditing, and Maintenance. Redundancy dictates that a job be performed by at least two components in case one fails. Monitoring allows the staff to identify issues either before or as they occur. Auditing is the regular review of application usage to plan for future site needs. Maintenance is performed regularly as a preventive measure, to address potential issues before they arise.

Online Program/Event Registration

Fees can be applied to track and session level registration
Place links within your site for seamless registration
Ability to create tiered pricing by contact type (e.g. members, non-members) for all fees
On-site registration with full eCommerce capabilities

eMarketing

Personalized and targeted email reminders, confirmations, updates and custom messages
Tools for launching email campaigns to targeted audiences (e.g. members, non-members) within events
Invitation forwarding features (viral marketing)
Turn off function for those who want to be removed from receiving email messages
Links to related sites, such as event sponsors' sites
Waitlist management tools

Housing & Travel Management

Manage hotel preferences and room blocks
Registrants can instantly make airline and car arrangements
Reports provided to track flight arrangements

Event Reporting

Improve strategic planning & event analysis
Customizable pre-and post-event surveys
Statistics and analysis for events

Multi-Tiered, Multi-Layered Security

MMI Interactive employs a multi-tier, multi-layer security model for its online systems. The first tier is physical security; it addresses physical access to our servers and other equipment. Network security is the second tier; its goal is to restrict network traffic to only those services and devices necessary for full functionality. The third tier of security is host security, which involves security at the server operating system level. The fourth tier of security is application security; its goal is to ensure that credentialed users of the system gain access to authorized resources only.